{"id":3738,"date":"2015-06-09T11:22:44","date_gmt":"2020-06-09T15:22:57","guid":{"rendered":"https:\/\/www.atanet.org\/?page_id=3738"},"modified":"2022-12-05T14:45:21","modified_gmt":"2022-12-05T19:45:21","slug":"why-should-i-hire-a-professional","status":"publish","type":"page","link":"https:\/\/www.atanet.org\/client-assistance\/why-should-i-hire-a-professional\/","title":{"rendered":"Why Should I Hire a Professional?"},"content":{"rendered":"\n\n\t<h3>It takes more than just the ability to understand two languages.<\/h3>\n<p>Professional translators and interpreters have the education, experience, and expertise to understand the nuances in one language and transfer them to another.\u00a0The right professional will have solid knowledge of your industry and will know how to culturally adapt your content for the target audience you are trying to reach. You only get one chance to make a first impression, so make sure it counts.<\/p>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.atanet.org\/wp-content\/uploads\/2020\/07\/fail-sign.jpg\" alt=\"Why Should I Hire a Professional?\" itemprop=\"image\" title=\"Why Should I Hire a Professional?\" onerror=\"this.style.display='none'\"  \/>\n\t<h3>Can I afford to hire a professional?<\/h3>\n<p><strong>You can&#8217;t afford NOT to.\u00a0<\/strong>Getting your message wrong can cost money, ruin your image, and even cost lives. Whether you&#8217;re having a multimillion-dollar advertising campaign translated or need an interpreter to communicate treatment options between a doctor and patient, it pays to hire a professional to get the job done right.<\/p>\n<p><em>Instead of hiring a professional, this restaurant used machine translation and did not realize the result was an error message.<\/em><\/p>\n\t<h2>Understanding what&#8217;s at stake<\/h2>\n<p>ÌÇÐÄvlogÃÛÌÒpublishes articles to illustrate why it is critical to hire qualified translators and interpreters.<\/p>\n\t<h2>Why Hire an ÌÇÐÄvlogÃÛÌÒMember?<\/h2>\n<p>ÌÇÐÄvlogÃÛÌÒmembers have a commitment to continuing education and are held to the highest professional standards. Feel secure knowing if you&#8217;re hiring an ÌÇÐÄvlogÃÛÌÒmember, you&#8217;re hiring the best in the business.<\/p>\n\t\t<h3>\t\n\tExpertise<\/h3>\t\t\n\t\t\t<p>ÌÇÐÄvlogÃÛÌÒplays a crucial role in helping members pursue the knowledge and skills necessary to help clients reach their goals. Through their membership in ATA, translators and interpreters signal the importance they place on professional education in the service of their clients.<\/p>\n\t\t<h3>\t\n\tCode of Ethics and Professional Responsibility<\/h3>\t\t\n\t\t\t<p>ÌÇÐÄvlogÃÛÌÒmembers share a commitment to the ethical business practices that hold their services accountable to the highest possible standards. ATA&#8217;s Code of Ethics and Professional Responsibility is the basis for a member&#8217;s honest, confidential, and responsible interaction with clients.<\/p>\n\t\t<h3>\t\n\tIt&#8217;s easy<\/h3>\t\t\n\t\t\t<p>ATA&#8217;s Language Services Directory is the largest of its kind in the world. It&#8217;s free to use and lets you customize a search for translators, interpreters, and companies that meets your requirements.<\/p>\n\t<h1>Find a Professional Translator or Interpreter<\/h1>\n\t<p>When you are committed to quality, the language professional you need is an ÌÇÐÄvlogÃÛÌÒmember.<\/p>\n\t\t\t<a href=\"https:\/\/www.atanet.org\/directory\/\" target=\"_self\" role=\"button\" rel=\"noopener\">\n\t\t\t\t\t\t\tLanguage Services Directory\n\t\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/www.atanet.org\/news\/the-ata-compass\/\" target=\"_self\" itemprop=\"url\" rel=\"noopener\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.atanet.org\/wp-content\/uploads\/2020\/07\/compass.png\" alt=\"compass\" itemprop=\"image\" height=\"600\" width=\"900\" title=\"compass\" onerror=\"this.style.display='none'\"  \/>\n\t\t\t\t<\/a>\n\t<h4>The ÌÇÐÄvlogÃÛÌÒCompass<\/h4>\n<p>Our outreach publication provides up-to-date information and resources about the translating and interpreting industry.<\/p>\n<p><strong><a href=\"https:\/\/www.atanet.org\/news\/the-ata-compass\/\">Keep Reading<\/a><\/strong><\/p>\n\t\t\t\t<a href=\"https:\/\/www.atanet.org\/client-assistance\/translator-vs-interpreter\/\" target=\"_self\" itemprop=\"url\" rel=\"noopener\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.atanet.org\/wp-content\/uploads\/2020\/07\/translator-v-interpreter-alt.png\" alt=\"translator-v-interpreter-alt\" itemprop=\"image\" height=\"600\" width=\"900\" title=\"translator-v-interpreter-alt\" onerror=\"this.style.display='none'\"  \/>\n\t\t\t\t<\/a>\n\t<h4>What&#8217;s the difference?<\/h4>\n<p>Translators do the writing. Interpreters do the talking. ÌÇÐÄvlogÃÛÌÒhelps you find the right language professional.<\/p>\n<p><strong><a href=\"\/client-assistance\/translator-vs-interpreter\/\">Learn More<\/a><\/strong><\/p>\n\t\t\t\t<a href=\"\/client-assistance\/machine-translation\/\" target=\"_self\" itemprop=\"url\" rel=\"noopener\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.atanet.org\/wp-content\/uploads\/2020\/05\/machine-translation.jpg\" alt=\"machine-translation\" itemprop=\"image\" height=\"600\" width=\"900\" title=\"machine-translation\" onerror=\"this.style.display='none'\"  \/>\n\t\t\t\t<\/a>\n\t<h4>Can&#8217;t a computer do all this?<\/h4>\n<p>There are times when machine translation is useful, and times when it&#8217;s not. Learn when to use Google Translate, and when to hire a professional.<\/p>\n<p><strong><a href=\"\/client-assistance\/machine-translation\/\">Learn More<\/a><\/strong><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>It takes more than just the ability to understand two languages. Professional translators and interpreters have the education, experience, and expertise to understand the nuances in one language and transfer&hellip;<\/p>\n","protected":false},"author":1,"featured_media":4502,"parent":608,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[59],"news-type":[],"class_list":["post-3738","page","type-page","status-publish","has-post-thumbnail","hentry","category-client-assistance"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Should I Hire a Professional? - ÌÇÐÄvlogÃÛÌÒ (ATA)<\/title>\n<meta name=\"description\" content=\"Professional translators and interpreters can help you reach more customers, grow your business, and improve your bottom line.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.atanet.org\/client-assistance\/why-should-i-hire-a-professional\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Should I Hire a Professional? 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